What does it mean to be "winning"? Does it mean you're successful every step of the way? Does it mean you make the most money over your competitors? Not really, at least not necessarily. Fostering workplace culture that is considered "winning" goes much further than your bottom line. It has more to do with developing and nurturing an environment that is conducive to forward-thinking, a successful mindset and a deep-down belief that you're all in this together. If you can bring people who work for you together rather than segment them, you're taking a solid first step.
Think about Google, JetBlue, Facebook, Apple, Disney...these are all companies that are well known for their coveted corporate cultures. Sure, they're wildly successful, but there's a really good reason, and that reason has everything to do with employees and customers that truly love those companies. Eighty-one percent of business leaders say a company lacking a high-performance culture is doomed to mediocrity, with fewer than 10 percent of businesses succeeding in building an empire, according to Entrepreneur.
Importance of Culture
So, why is culture so important? It will set the stage for everything you do from here on out. If you're a startup, you may feel a bit intimidated and even terrified of this statement. But it's true: from your hires to the way you run your daily operations, you have opportunity upon opportunity to set yourself apart from all the rest. How you treat your customers, for example, is a big chunk of that. Another big chunk? Your leadership. Leadership is about what you do rather than what you say, with a healthy company culture emerging as a direct result of a leader who understands how important company culture is to the sustained growth of the organization, points out Forbes. So, whether you run a startup out of your garage or you're the CIO of a big technology company, get back to your roots and build a positive workplace culture right in. You can't survive and thrive without it.
Tips to Fostering the Culture You Want
It doesn't happen overnight, but there are ways you can integrate a positive workplace culture from the get-go. Here are some tips:
Learn from mistakes: Not just yours, but other organizations around you. Take those lessons, internalize them, learn from them, and know what it takes to cultivate success.
Align your culture with your core values: Who are you? What is your business all about? Whether philanthropic in nature or customer-focused, infuse your passion into the workplace to encourage creativity, collaboration, work hard/play hard mindset: whatever it is that drives you forward every day, foster that passion in everyone who works for you. Your brand will follow you everywhere. Make sure it aligns with your core values.